Have you ever lost a phone or a laptop? Maybe you are a manager and just had to let an employee go. If you are using other service, you are missing out one of the key business features is to wipe a device.
This remind me of the recent movie call Sex Tape with Cameron Diza and Jason Segel when they accidentally release a sex tape into the Cloud. The trouble they had to go through to erase the movie was hilarious.
Now, imagine it was your data and your competitors have a copy or if the employee that you just let go went to work for your competitor. They could develop a new product base on your business information.
The sad part is that you would not know until it is too late.